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Local Business Marketing Magazine June 2018

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This month’s FREE Local Business Marketing Magazine!

 

Feature Article

GENERATION Z: BEYOND THE ROLE OF CONSUMER

 

Also inside this month

  • Strategies for Marketing To Generation Z
  • The 3Ms of Successfully Handling All Your Online Content
  • 20 Ways to Be a Better Blogger
  • Topics and Tips To Keep Your Blog Posts Flowing
  • Ways To Make Your Brand Visible On LinkedIn
  • How You Can Get More Followers On Instagram
  • Infographic: Marketing To Generation Z
  • And Much More!

 

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 

Source: https://www.summitmarketingonline.com/local-business-marketing-magazine-june-2018/

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BNI Podcast Episode 554: The Introvert’s Edge

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Synopsis

This week Dr. Misner interviews Matthew Pollard about his new book, The Introvert’s Edge. Dr. Misner is an introvert himself, and thinks it’s fantastic to talk about how introverts actually have a little bit of an edge in the way they do business.

In BNI’s survey of about 3400 business people last year, introverts really shone because networking is all about building relationships. Introverts who are successful in business and in networking develop a system for themselves. That system, combined with the ability to listen and empathize, increases their ability to deliver what the customer really wants.

The Introvert’s Edge outlines a natural step-by-step process for making a sale without aggressive techniques. Three key elements of the process are being able to utilize storyasking questions, and the trial close.

Get Matthew’s book for yourself at theintrovertsedge.com.

Brought to you by the Networking for Success Channel on YouTube.

Originally posted on BNIpodcast.com

 

Not currently a member of BNI? How do you plan on growing your business?

Would you be interested in joining a group that can help you revolutionize your business, sharpen your professional skills, and develop long lasting contacts? We would love to invite you to visit our BNI chapter, and see for yourself how we are changing the way the world does business.

While growing your business is our primary focus, members get so much more from forming close relationships with like-minded business professionals. The opportunities are endless.  If you are in the Sacramento/Elk Grove area we would love you to visit our chapter and learn more about the BNI Elk Grove Rockstars.  Or Learn more about BNI

Source: https://www.summitmarketingonline.com/bni-podcast-episode-554-the-introverts-edge-2/

BNI Podcast Episode 548: The 5 Levels of a Referral

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Synopsis

At one point, Dr. Misner outlined 16 levels of a referral. But while writing the second edition of Networking Like a Pro, he realized that his levels should match the 5 levels on most BNI referral slips around the world.

These 5 levels of a referral are cumulative, and laid out in detail in the book.

  1. You share the contact information of someone who expects to be contacted by your referral partner.
  2. You’ve also shared additional information (business card, marketing materials, website) about the person you’re referring with the prospect.
  3. You give the prospect a personal testimonial about the person you’re referring.
  4. You make a personal phone call and arrange a meeting between the propsect and the person you’re referring.
  5. You make an in-person introduction between the propsect and the person you’re referring.

The lower the level of referral, the higher the level of difficulty in turning it into business. Your goal should be to give referrals that are at least a level 3.

The Referral Continuum: the lower the level, the more work to turn the referral into business

The 5 levels of a referral are in Chapter 36 of Networking Like a Pro: Second Edition. You can also read more about them on Dr. Misner’s blog.

Brought to you by the Networking for Success Channel on YouTube.

Originally posted on BNIpodcast.com

 

Not currently a member of BNI? How do you plan on growing your business?

Would you be interested in joining a group that can help you revolutionize your business, sharpen your professional skills, and develop long lasting contacts? We would love to invite you to visit our BNI chapter, and see for yourself how we are changing the way the world does business.

While growing your business is our primary focus, members get so much more from forming close relationships with like-minded business professionals. The opportunities are endless.  If you are in the Sacramento/Elk Grove area we would love you to visit our chapter and learn more about the BNI Elk Grove Rockstars.  Or Learn more about BNI

Source: https://www.summitmarketingonline.com/bni-podcast/bni-podcast-episode-548-the-5-levels-of-a-referral/

BNI Podcast Episode 556: Don’t Show Off, Show Interest

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Synopsis

When Dr. Misner goes to networking events, he frequently observes people engaging in dueling monologues, even though no one really wants to listen to anyone else’s sales monlogue at a networking event. How do you avoid dueling monologue syndrome? Don’t show off, show interest.

A good networker, like a good talk show interviewer, asks questions and lets people talk. Here are some questions you can start with. Rather than ask all of them in sequence, follow the thread of the conversation to ask more.

  1. What do you like best about what you do? Why? What are some examples?
  2. What got you started in your industry?
  3. What’s your target market? What’s an example of a great client?
  4. What are some of the challenges you have in your business?
  5. Where else do you network?

If the questions sound familiar, it’s because Dr. Misner has mentioned them in previous podcasts (144167183544). But even if you’ve heard them before, they will be new to someone you’ve just met.

If you hear this new contact describe a problem or a need of any kind, have someone in your personal network that you can refer them to. Nothing expedites a relationship faster than helping someone you’ve met by referring another person.

Brought to you by the Networking for Success Channel on YouTube.

Originally posted on BNIpodcast.com

 

Not currently a member of BNI? How do you plan on growing your business?

Would you be interested in joining a group that can help you revolutionize your business, sharpen your professional skills, and develop long lasting contacts? We would love to invite you to visit our BNI chapter, and see for yourself how we are changing the way the world does business.

While growing your business is our primary focus, members get so much more from forming close relationships with like-minded business professionals. The opportunities are endless.  If you are in the Sacramento/Elk Grove area we would love you to visit our chapter and learn more about the BNI Elk Grove Rockstars.  Or Learn more about BNI

Source: https://www.summitmarketingonline.com/bni-podcast/bni-podcast-episode-556-dont-show-off-show-interest/

Local Business Marketing Magazine May 2018

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This month’s FREE Local Business Marketing Magazine!

 

Feature Article

8 Instant Turn-Offs Which Repel Website Visitors

 

Also inside this month

  • New to Content Marketing? Start with a Specific Top Goal
  • How to Succeed as a New Page on Instagram
  • Creating Momentum For Your Brand With Facebook Marketing
  • How to Make Your Content Highly Shareable on Social Media
  • Improve Your Email Marketing Strategy To Increase Conversions And Revenue
  • How to Adjust Your Marketing to the New, Smarter Google
  • Infographic: Video Marketing Stats – 2018
  • And Much More!

 

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 

Source: https://www.summitmarketingonline.com/marketing/local-business-marketing-magazine-may-2018/

Why Inbound Links Matter For Your Website

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SEO: Importance of Inbound Links

Any business that wants to succeed in the world of internet marketing needs to have inbound links. They need to be credible sites that are directly related to the products or services you offer on your website.

You may personally love gardening and have found several gardening websites that you follow. But, you would not ask them to link back to your business website which is focused and designed around selling vacuum cleaners. In this instance, the inbound link will carry very little relevancy and ranking power. Instead, you should look to get links from websites more relevant to vacuum cleaners such as Mom/Dad blogs, cleaning websites, etc.

 

What Is An Inbound Link?

An inbound link is when a website is linked to another website. The purpose of the inbound link is to send search engines as well as customers to your website. Inbound links can also be called a backlink, linkback, incoming link, inlink, or inward link. No matter which descriptive word you use, these links help drive traffic to your website and can really improve your public relations and SEO position.

There are different types of inbound links that you can use for your website that have varying value and/or weight.  Here are some of the more common ones:

  • Contextual:  An incoming link that is valuable because it comes across as a natural comment that mentions you in the body of text and describes your product or service.  This can come from the written text in a blog or a news article. It actually could be any kind of text.

 

  • Sidebar:  A link that is shown on the sidebar of a page. Sometimes it is on every page of the website. Sidebars are readily found on blogs. These sidebars may contain descriptive text or graphics.

 

  • Footer:  This link is found at the very bottom of each page. These are most often used to promote the companies responsible for the website. These links do not rate as high by search engines as contextual or sidebar links.

 

  • Reciprocal:  As the word implies these are links that are exchanged between websites. These links are of little or no value if they are not relational. Sometimes a reciprocal link has value if they come from reliable sources and are relative to your product or service.

 

Why Does A Website Need Inbound Links?

Inbound links assist in improving a website’s Search Engine Optimization (SEO), which is what every website owner wants to have in order to climb to the top of the list of search engines such as Google, Yahoo, etc. Search engines use the inbound links as a measure of a website’s purpose and clout. These links help customers find what you offer by clicking on a linked website or blog. You will also find that the more websites you are linked with, the higher your website will rate with the search engines.

Just like in most areas of life, the quality of the link is important. Go for a reputable, recognizable link that is directly related to your website. The old saying “More is better” is true (mostly) in the case of inbound links. Of course, as stated above, the links need to be relevant.

 

How Do I Measure The Qualities Of An Inbound Link?

  1. It must come from a trustworthy website that is directly related to your website.

 

  1. It must include anchor text. This is highlighted text in a hypertext link. When clicked on, this opens the targeted web page. If it requires more work than this, people are not as likely to go to the trouble to check it out.

 

  1. The anchor text must be descriptive. This is vital to the person receiving the link because search engines will have more specific information about the site.

 

So, look at your website and other websites related to your own website. Decide which websites would be a good match for your website. Then contact the owners of the desired sites and try to make the links. Also, make sure you’ve linked all of your social media pages to your website. Sit down and list the companies that you regularly work with and make contact. There is a good chance that they will be willing to help you.

 

To Get Started With Search Engine Optimization

Call us at (916) 382-7229, or contact us today to discuss what we can do to market your website by promoting it online to build up your authoritative inbound links so you can get new customers.

Source: https://www.summitmarketingonline.com/seo/why-inbound-links-matter-for-your-website/

Facebook Marketing: The Secret To Gaining Likes And Followers

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Facebook Likes, Followers and Shares, Oh My!

Okay, so the business strategy has been mapped out, the Facebook Business Page is up, and it is being populated with a collection of valuable content in a variety of post types. All finished, right? Not even close.

Now it is time to amp up those Likes and Shares with massive engagement. It’s time to increase the page’s visibility and gain more followers. It’s time to incorporate multiple digital platforms for the benefit of the business. This is the fun part.

 

Start With People Close By

As far as expanding the visibility of a Facebook Business Page, it is always best to start with people already interacting with the business. Ask them to Like and to Share. It doesn’t hurt to ask them to engage for a while as well. Synergism is a powerful tool. When people see activity on a page, they are automatically drawn to it. Friends and family are not immune; include them too. Link the Facebook Business Page to the email signature and any branded communications, such as newsletters. Use the business website and blog to further the organic reach by incorporating Like and Share buttons on them as well. It needs to be easy for people to find the Page and simple for them to Share or Follow with just one click.

Since Facebook is a social network, it is highly beneficial to create content that is highly shareable. If the content is valuable and entertaining, visitors will be happy to share it with their friends and further the reach of the business even more. Consumers want content that enhances their relationships with one another, so that is what marketers and business owners should concentrate on.

 

Analyze The Competition

It is always best to see what the competition is up to. See how many Likes they have and monitor them for a while. If they are doing something that isn’t working, don’t do it. On the other hand, if they are doing something that is working, then do something similar. Set a goal for the number of Likes and aim for it. Just don’t forget what Facebook is all about and what the marketing strategy is. Additionally, don’t forget to practice social listening. It is a very important part of the business strategy.

 

Build A Great Page

This may seem obvious, but many people overlook key elements in this section. For instance, fully utilize the About section. It allows people to scan for important key elements relating to the business. It also helps build credibility with visitors who may want to get to know the business. All the information in the About section also helps the page appear in searches outside of Facebook. Visitors who are utilizing the search engines to find something may be directed to the Facebook Business Page. Pages with a complete profile are also more credible in the Facebook algorithm.

 

Choose Photos Carefully

Obviously, a logo is the best choice for a profile picture, but the cover photo can be quite creative. Find a picture that really shows the essence of the brand and conveys what the business is all about. This gives readers a reason to dive into the content. The technical terms are pretty simple, but it’s still best to have a professional profile and cover photo if at all possible. The profile picture displays on the Page as 170 x 170 pixels on computer screens and the cover photo displays 820 x 312 pixels. Facebook recommends using a cover photo that is 851 x 315 pixels and less than 100KB for best quality.

A modern, dynamic option for the Business cover photo is a short video. It can be up to 20 seconds long and have the same dimensions as a photo. It will automatically play for visitors and is a great way to grab attention. There is only one chance to make a first impression.

 

Promote The Business Page On All Digital Channels

Marketing across multiple platforms is the fastest way to get attention and expand the organic reach. If the business has a following or gets traffic on other channels, like a blog, use them to promote the Facebook Page. Don’t just use a text link; use something compelling like an infographic or short video. Don’t forget to pin posts that are garnering a particularly high number of likes to increase its lifespan but keep it fresh.

 

Increase Shares

A share means that someone felt strongly enough about a specific post that they were compelled to share it with someone else. This is great for business and it provides credibility to people who may be just finding out about the brand. Ask friends and current employees to Like and Share the content on the Business Page but do this with care. Sending out mass invites to Like and Share is an easy way to get unfriended. Instead, make it about them. Carefully craft a personal message explaining the value they stand to gain from Liking and Sharing the Business Page. For example, for employees, it’s a great way to stay current with brand promotions and be a part of employee advocacy for the business.

 

Learn To Write Great Headlines

Writing fantastic headlines that grab attention is the key to getting people to read the post. Be careful not to be melodramatic. Headlines should set appropriate expectations about the post and they should be informative. Be careful not to be too promotional since Facebook limits organic reach for Pages that are too promotional. Give visitors what they want. If most of the posts point in a specific direction, then go with it.

 

Monthly Page Audit

Part of maintaining a high-quality Facebook Business Page that encourages Shares and Likes is keeping it up to date.

The best way to do this is to schedule a monthly audit. This gives administrators a chance to remove inaccurate or outdated information and keep things fresh. Make sure the About section is part of this audit; it will help with the algorithms and the reach on search engines.

 

Finally, don’t be afraid to promote the Facebook Business Page verbally. Using digital outlets and stationary is great most of the time but a verbal expression lets people know it’s something to be proud of. It may also help expand the reach and the audience. Also, make sure that someone oversees engagement on the Facebook Business Page. People will quickly lose interest if they feel they are talking to a void. The key to engagement and conversion is replying consistently and positively.

 

To Get Started With Facebook Marketing

Call us at (916) 382-7229, or contact us today to discuss what we can do to help you with your Facebook Marketing Stratey and goals so you can get new customers.

Source: https://www.summitmarketingonline.com/social-media/facebook-marketing-the-secret-to-gaining-likes-and-followers/